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Making a case for change

If you’re looking to make a change in your local area, then you probably have a pretty good idea of some of the key issues challenging your community. Even so, it’s still important to back up your beliefs with solid statistics and research. This will make your case for change and ultimately your initiative much stronger.

Not having a clear idea of the problem is a common stumbling block for many local community efforts. It’s easy to rely on less credible sources, like media reports, that can often get the messages wrong. Setting yourself up with reliable information is the best way to make long-term and effective changes.

Tips for success

  • Use data to help you build a story. Backing up your plan with statistics can help you paint a picture that explains your reasons for action. It also gives you a solid argument you can use to gather support and funding.
  • Work together. Communicate or collaborate with existing community organisations to pool resources and information. Often there are others already working on alcohol and other drug projects in the community.
  • Look at what’s already out there. Research what programs and campaigns already exist. Find out what has worked and what hasn’t been very successful in your local area. And make sure you complement rather than replicate the existing activities.