The research tells us that one initiative on its own is unlikely to create change. However, a number of programs that complement each other have a good chance of actually preventing harm. For example, if a GP talks with you about the effects of risky drinking you may be less likely to object when your local bar stops selling shots and doubles after 10pm.
The reality is that it’s difficult for one community group to do this alone. The key to success is to link up with other similar initiatives and encourage influential people in the community to support your cause.
Australia’s success in lowering the road toll has been achieved by many single measures acting together: information campaigns that alerted people to behavioural risks, drink-drive laws, breath testing of drivers, mandatory seat belts, speed cameras, booze buses, improved road design, and maintenance and design of cars.
Many of these measures were unpopular when first contemplated, but became acceptable when advocated for by diverse groups including police, emergency staff, surgeons, transport experts and concerned Australians – including some who had lost loved ones to preventable accidents.
Use this list as a starting point to help you brainstorm groups and organisations that you could connect with. Some of these groups might provide recommendations on how to start, while others may be in a better position to lead an initiative or provide facilities, expertise, or funding.