Arisk communications kit
Australia’s fastest-growing drug problem is addictive medication. Many Australians are hooked on prescribed and over-the-counter medication than ever before and they don’t even know it.
The Pharmaceutical Campaign is a major public-awareness campaign designed by the Alcohol and Drug Foundation (ADF) to:
- Increase public knowledge and understanding about pharmaceutical misuse, particularly amongst men in their 30s and women in their 40s
- Highlight the fact that anybody can find themselves dependent on addictive pharmaceuticals.
- To encourage people to, where possible, think of alternative treatments.
- If you’re in your 20s or 30s you’re more likely than any other age group to misuse addictive medications.
- Between 2010 and 2013 the number of Australians misusing addictive medications rose from 7.4% to 11.4%.
- Nearly 1,400 people die every year due to prescription and over-the-counter drug overdoses – that’s more than the national road toll.
- In Victoria, benzodiazepines were associated with 220 overdose deaths and opioid analgesics were associated with 183 overdose deaths in 2015.