Toolkit - Social media

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The term ‘social media’ is used to describe web-based apps, websites or tools that allow users to create and circulate content.

Each social media platform is slightly different, including the audience it attracts, how content is shared and how users engage.

Organisations use social media to share updates, facilitate conversations and engage with the community.

Some platforms can also be used to gather insights into trends in real time.

The basics: Why use social media

Getting started: Set-up and planning

Building your community: Active engagement

Extending reach: How to access a wider audience

Case studies: CDATs using social media