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Leveraging Social Media

Prevention Research, June 2013

Author: Dr Nicholas Carah and Michelle Shaul, University of Queensland

Communication technologies have brought sweeping changes to contemporary society and the way we interact. Social media in particular is enjoying unprecedented popularity among Australian consumers, who actively engage with it on a regular basis.

Through a growing selection of social media platforms, health promoters have a chance to collaborate with their audiences as they interact with their networks, upload images, ‘like’ and share stories, express personal sentiments and ‘check in’ at various geographic locations. The scale and velocity of social media make it an essential tool for health promotion.