dib – Campaign Kit
Over the first year of our online drug info bot (dib), a growing number of people curious about alcohol and other drugs have been turning to dib for confidential and trusted answers to tricky topics.
Typically, it’s young people – which is great news. The 18-24-year-old age group are a notoriously hard-to-reach audience. But, they make up 60% of dib’s users – meaning dib is a powerful way of getting critical info to them.
And we’re now focused on ensuring that as many people as possible know they can turn to dib for quality, evidence-based alcohol and other drug info, 24/7.
Please help us let more Australians know about dib by spreading the word to your contacts.
Meet dib
dib is a friendly, knowledgeable chatbot who website users can talk to via message. dib can give anonymous, non-judgemental and trustworthy information about alcohol and other drugs.
Available 24/7, dib is a safe, understanding space for people to seek information about sensitive topics.
While dib is powered by AI, our website is the source of all their knowledge – so the info is reliable and based on evidence every time.
Users can start a chat by clicking on the icon at the bottom right of the screen on any page of the ADF website.
What’s included in this kit
Inside, you’ll find easy templates that can be shared with your networks and communities - to reach the people that need it most.
- Social media templates with images and messages
- Newsletter/website template with image and message
- A4 poster/flyer and presentation slide with QR code.
Social media
How to use the social media templates:
- Download the image by opening the link below, right clicking and saving to your computer.
- Copy and paste the recommended wording along with the URL into your social post.
- Tag us by selecting Alcohol and Drug Foundation from the drop-down menu on Facebook, @alcoholdrugfdn on Instagram and @alcohol-and-drug-foundation on LinkedIn.
- Like us, follow us, link with us! Alcohol and Drug Foundation Facebook
Options for suggested post wording:
- The Alcohol and Drug Foundation’s drug info bot, dib, is a friendly, knowledgeable chatbot who you can talk to via message. dib is powered by AI, but uses evidence-based ADF website content to give you reliable alcohol and other drug info in a friendly and anonymous way. Go to adf.org.au and click on the blue button at the bottom right of your screen to chat with dib.
- Got questions about alcohol or other drugs? Get instant answers from dib – the Alcohol and Drug Foundation’s friendly, confidential chatbot. Start a chat today from adf.org.au.
- Curious about alcohol or other drugs? The ADF’s drug info bot (dib) has had over 40,000 conversations with other Australians in just 12 months. Why don’t you give dib a go?
Newsletter/website
How to use the newsletter or website content:
- Download the image by opening the link below, right clicking and saving to your computer.
- Copy and paste the wording into your email newsletter or onto a web page, along with the image and hyperlink to launch dib on the ADF website.
Suggested wording:
- Chat to dib to get trustworthy, anonymous, fast info about alcohol and other drugs
The Alcohol and Drug Foundation’s drug info bot, dib, is a friendly, knowledgeable chatbot who you can talk to via message. dib is powered by AI but uses evidence-based ADF website content to give you reliable alcohol and other drug info in a friendly and anonymous way.
In just the first year, dib has had over 40,000 confidential conversations and more than 300,000 interactions with people seeking AOD info and advice. The numbers of chats grows every day, as more people find out about the drug info bot.
Why don’t you give dib a go? Go to adf.org.au and click on the blue button at the bottom right of your screen to start a chat.
Flyer/poster and presentation slide with QR
How to use the downloadable PDFs:
- Download the file you need by clicking on the link below and saving the file to your computer.
- Print out or email the flyer/poster to display or distribute.
- Add the presentation slide to your PowerPoint or Canva presentation.