Keep Their Future Bright: Teenagers and alcohol

Keep Their Future Bright campaign kit

We’ve put together this kit to provide you with easy resources that can be shared with your networks and communities - and reach the people that need it most.

Visit the campaign webpage at adf.org.au/teens for more information.

About the campaign

Keep Their Future Bright is a campaign from the Alcohol and Drug Foundation, supported by the ACT Government under the Healthy Canberra Grants program.

The aim of this campaign is to influence parents’ behaviour so that they do not supply their children with even small amounts of alcohol.

  • The campaign explores the impacts of alcohol on a teenager’s developing brain, mental health, social life and more.
  • It helps parents rethink their attitudes towards supplying alcohol to their children and equips them to discuss the topic in their family.
  • Our target audience is parents of children aged 12 to 17.

What’s included in this kit

  • Social media templates with images and messages
  • Downloadable poster
  • Newsletter text with image and message
  • Fact sheet to answer commonly-asked questions.

Campaign resources

Social media templates

Share the campaign on your social media channels in three easy steps:

  • Download the ZIP file to save the campaign images to your device.
  • Choose one of the social media messages, and copy and paste the text.
  • Share on your social channel.
  • Make sure to tag us by selecting @AlcoholDrugFdn in the post copy for Twitter, selecting Alcohol and Drug Foundation from the drop-down menu on Facebook, and @alcohol-and-drug-foundation on Linkedin.

In addition to sharing on your organisation’s social media channels, you could encourage staff to also share on their personal channels, to help spread the word.

Like us, follow us, link with us! Alcohol and Drug Foundation Facebook

Keep their future bright social tiles collage

Social media messages

  • As parents, we’re always learning and growing – especially when we come across new info on keeping our kids healthy and safe. Research now shows us that exposing teenagers to alcohol, even in small amounts, is harmful to the developing brain. Find out more adf.org.au/teens
  • Talking to teens openly about alcohol’s harms, and refusing to supply it, will help keep them - and their developing brain - safe from harm. For resources to help open up a conversation about no alcohol, visit the Alcohol and Drug Foundation website adf.org.au/teens
  • As parents and carers, the guidance we give plays an important role in helping our children enjoy their teenage years. Talking openly about alcohol’s harms, and refusing to supply it, will help keep teens - and their developing brain - safe. Find out more adf.org.au/teens
  • Research now shows us that exposing teenagers to alcohol, even in small amounts, is harmful to the developing brain. The effects can be anything from finding schoolwork harder to trouble processing emotions or performing at their chosen sport. Find out more adf.org.au/teens

YouTube video

You can also share the link to our hero YouTube video on social media or embed the video on your website.

Keep their future bright - A3 poster thumbnail

A3 Poster

Download and print the A3 poster

Newsletter and website text

Keep their future bright – teenagers and alcohol

As parents, we’re always learning and growing – especially when we come across new information about how to keep our kids healthy and safe.

Research now shows us that exposing teenagers to alcohol, even in small amounts, is harmful to the cells inside the developing brain. The effects can be anything from finding schoolwork harder to trouble processing emotions or performing at their chosen sport.

As parents and carers, the guidance we give plays an important role in helping our kids enjoy their teenage years. Talking to your children openly about alcohol’s harms, and refusing to supply it, will help keep them - and their developing brain - safe from harm.

Find out more on the Alcohol and Drug Foundation website.

Contact

For any additional templates to promote Keep Their Future Bright or information, please get in touch with Allison Reid, State Manager - NSW/ACT at allison.reid@adf.org.au and Sophie Fredheim, Marketing Manager at sophie.fredheim@adf.org.au.

Download a PDF version of the campaign kit here: