Break the Habit campaign
The Break the Habit campaign was funded by the Australian Government and developed by the Alcohol and Drug Foundation, in response to the increase in Australians drinking throughout the COVID-19 lockdowns.
The campaign ran from August 2020 until October 2020, and the ‘little habit’ ads were shown across TV and social media.
The website was visited by over 160,000 Australians looking to reduce their drinking. People could read up on information about alcohol and get tips for breaking any unhealthy habits they may have fallen into during isolation.
The campaign website included: