Using Social Media

The Social Media Toolkit

The Social Media Toolkit has been developed to help you understand the basics around social media and how you can use it. This Toolkit will cover:

  • what is social media and why should you use it?
  • reaching communities on social media
  • growing your online community
  • reaching a wider audience

Staying Safe During COVID-19 Promotional Kit

Now that you understand the basics of social media and how it can benefit your online presence, you’ll need to start posting on your chosen platform(s).

As the social and economic impact of COVID-19 continues, communities are under great strain. One potential consequence is an increase in harms from alcohol and drug use.

People may find themselves drinking or using substances more to cope with anxiety, stress, loneliness and the uncertain environment.

We have compiled this promotional kit to provide you with social media and internet resources that can be shared with your local community members to help them stay safe and stay connected with you. For instance, ‘Tips for safer drinking’ could be a timely piece of information for you to share through your newsletter, by email or via a social media link.

Now is a good opportunity to reach out to your community online and support them through these challenging times. Your work has never been more important.

If you would like more information, visit our COVID-19 information hub. This information is also available for you to copy and share.

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Community Guidelines

With great social media posting comes great responsibility. In order to ensure your platform is a safe and accommodating place for all your followers, you should come up with your own set of Social Community Guidelines. Community Guidelines outline how to behave on social media in a way that is inclusive and inviting for everyone (the organisation, its employees or volunteers and its audience/customers).

The Alcohol and Drug Foundation have a set of community guidelines on our website. You can use this as a starting point to develop a set of guidelines that are specific to your page.

Community guidelines

ADF social media channels are a space to continue our work in supporting practices that prevent and minimise the harm caused by alcohol and other drugs.


Additional promotional kits

We have compiled additional promotional pieces that can be shared with your community. Click on the following links to access the resources: